Brands That Believe in the Power of NIL Athlete Content.
Featured Videos
What Everyone’s Watching This Week.
A curated lineup of new releases, athlete spotlights, and trending series.
2025 Duke Career Trek Washington D.C.
Exploring careers, building connections, expanding the @dukealumni network 💼A look back at the 2025 Duke Career Trek in Washington, D.C.!
- December 21, 2025
- 1-minute watch
Duke Duo On The Run, 4 Mile Run Vlog
4 mile run vlog + Starbucks after!!! WOOHOO sister runs are so back!!!🎄🎄☕️ Stay tuned for our Christmas run!!
- December 22, 2025
- 1-minute watch
Women’s Lacrosse X Duke Children’s Hospital
Some of the best plays happen off the field. 💙💙
- December 13, 2025
- 1-minute watch
Partner with us.
Transform your brand with NIL athletes.
Our athletes are strategic partners who boost your business with authentic storytelling, wide social reach, and real engagement. We provide living marketing platforms, not just athletes.
Partners create powerful engagement across multiple platforms.
Campaigns featuring our partners drive higher audience interaction.
Our network creates meaningful narratives beyond sports performance.
Stories Born on Campus.
Watch stories and content created in partnership with colleges nationwide—highlighting the athletes, traditions, and energy that make each campus unique.
- TrueBlueTV
Dancing Devils Last Home Football Game.
Last home football game in Wally Wade for our seniors!! One more to go in Charlotte for the ACC championship 💙🏆 #goduke
- November 30, 2025
- 2-minute watch
Support The Athletes You Love 💛
Discover exclusive merchandise that celebrates your favorite players. Every purchase directly supports our athletes and their journeys.
NILTV ESPORTS
From College Legends to Pro Icons.
A curated lineup of new releases, athlete spotlights, and trending series.
- 1-minute watch
Ins & Outs for 2026 W/ Women’s Tennis
Bringing lots of good vibes into 2026 it seems 🤣
- 1-minute watch
Kaden Smith Heads to Duke Baseball
The 2025 D1 national leader in RBIs per game is
- 1-minute watch
Guess The Phrase W/ Collin Anderson
How well do you think they did? 🤣🎧 #GoDuke
- 1-minute watch
Describe Your Relationship Using Lacrosse
list of plays (and players) to be discussed here… #lacrosse
Be a Part of the NIL TV Network.
NIL TV is the home for colleges looking to elevate their presence through powerful storytelling and athlete-driven content. As part of the NIL network, your institution gains a platform built for exposure, community connection, and nationwide reach.
NIL TV is the content platform that powers school-branded channels like TrueBlueTV, unifying athletes, creators, and partners under one media ecosystem.
Each school’s channel—like TrueBlueTV—carries the NIL TV standard of storytelling, production quality, and athlete-first content.
TrueBlueTV brings Duke’s NIL athletes into the spotlight while leveraging NIL TV’s production, strategy, and network-wide amplification.
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2025
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Gallery
Beyond The Scoreboard.
Raw snapshots of passion, perseverance, and human spirit.
“As someone who spent 15 years in the NFL, I know how important it is to keep your story alive after the game. NIL TV gives athletes a way to share those experiences, connect with people, and keep building new opportunities beyond football. It’s about more than highlights — it’s about keeping your passion and purpose moving forward.”
15-Year NFL Quarterback
